Del Frisco’s launches new menus, ‘smarter’ marketing to stem slide

Del Frisco’s launches new menus, ‘smarter’ marketing to stem slide

As Del Frisco’s Restaurant Group Inc. heads into the profitable holiday season, the company’s three steakhouse brands are launching new menus and market campaigns, company executives said Friday.

The fourth quarter, with the winter holidays, historically produces 40 percent of earnings for the Southlake, Texas-based steakhouse operator, which includes the Del Frisco’s Double Eagle, Del Frisco’s Grille and Sullivan’s Steakhouse brands.

For the thir

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