Boutique real estate firm plans big Lone Star state expansion with Frisco foothold

Boutique real estate firm plans big Lone Star state expansion with Frisco foothold

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The Associates has recently opened its more than 5,000-square-foot office in The Star in Frisco, as it adds to its team. Recently, Frisco Mayor Jeff Cheney and his real estate team joined the group.

In just a few weeks, Robert Elliott’s boutique real estate firm The Associates has bolstered its new Frisco office, bringing a real estate group led by Frisco Mayor Jeff Cheney to its northern operations center at The Star in Frisco.

This office is the second location for The Associates, a Dallas-based residential real estate firm, with its corporate office on Travis Street in the city’s Knox-Henderson neighborhood. But this won’t be the last operational base for The Associates in the Lone Star state.

In the next few years, Elliott and his team plan on opening about 10 offices in Texas, including additional Dallas-Fort Worth locations and others in major metros, such as Austin.

"We want to be in major Texas markets and in multiple locations in those markets," Elliott told the Dallas Business Journal."Clearly, we are on a growth path that we expect to continue over the next several years. We are pretty excited."

The Associates has added The Cheney Group, led by the Frisco mayor, to its growing team. Since the group’s inception in 2003, Cheney and his team have racked up nearly $900 million of sales in North Texas.

"They are well entrenched in the community and they know what people are looking for and how to help people in Frisco," Elliott said.

With the new partnership, Cheney has been tasked with helping expand the office in Frisco, which is one of the fastest-growing cities in the U.S. And there’s a lot of potential for more growth.

"This is a very dynamic city, with pretty much every real estate brand having a presence in the Frisco market," Cheney, who moved his group from a Keller Williams Realty franchise to join The Associates, told the DBJ.

"Frisco is just over 60 percent built out, and there’s still a lot of growth left in the community as we try to attract major corporate relocations," he added. "I think Frisco will continue to be a fast-growing city in the next decade."

The expansion of The Associates from the Park Cities area to Frisco is tied, in part, to the growing number of developments its affiliate Robert Elliott Custom Homes has gotten underway this real estate cycle. In Frisco, the custom home builder recently started a $100 million luxury condo project within 100 yards of The Westin Stonebriar Hotel & Golf Club.

Now, The Associates has opened a new office within a mile or two of the project in a roughly 5,000-square-foot office at One Cowboys Way at The Star in Frisco, the same address as the Dallas Cowboys’ world headquarters.

The new office has a coworking style, with an open design featuring a huge kitchen island with high-top seating, a seating area resembling a coffee shop and huddle and conference rooms.

Frisco was one of the North Texas cities to submit a bid for’s proposed HQ2 campus. Cheney said the city put together a bid to include at least six development sites along the Dallas North Tollway.

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